"For twenty years, I've been asking myself the same question: how to reconcile hedonism and ecology? Two years ago, sitting on the beach in Guéthary with my brother Charles and my childhood friend Guillaume Rappeneau, we lamented the fact that consumption rhymes with destruction, that ecology is often synonymous with resignation. Wouldn't it be possible to drink a vodka without damaging our planet? The Organic Vodka Philtre was born."

by Frédéric Beigbeder